You can see high scores of friends and invite others to compete through the flash game’s sidebar. Rovio has also nested some enhanced social features to foster pig-smashing community and juice up user acquisition. These purchases combine with mobile app sales and physical merchandise to make Rovio a very well monetized developer. Those looking to fire birds for eternity can buy 1000 uses of any power-up for $20. There’s the Sling Scope for pinpoint targeting, Birdquake to shake down precariously perched pigs, Super Seeds for stronger birds, and the King Sling for a velocity boost. In classic freemium style, you get the first power-ups free, but more uses will cost you. Rather than make you pay $1 up front for a mobile download, there’s 4 new powerups that you can buy for cheap – just $1 for 20 uses.īy expanding its in-app purchases beyond the level-beating Mighty Eagle, Rovio could earn higher a higher average lifetime revenue per user for itself and Facebook rather than squeezing a single golden egg from players upon install. Angry Birds has just launched on Facebook, and developer Rovio is trying out a different business model that flocks together with other freemium games on the social network.
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